Eli5 why Meta is doing so poorly since people are still using it and advertising on it.

Question

Eli5 why Meta is doing so poorly since people are still using it and advertising on it.

In: 4

Answer 1

From my rudimentary understanding of Meta. , particularly Facebook, is that they’re losing users for several reasons.

__TikTok__ – TikTok is killing then on the short form videos space and they can’t compete.

__Younger people don’t use it__ – Young people tend to prefer TikTok and SnapChat.

__Saturation__ – They don’t have many countries to expand to anymore and so they can’t sign up more people as everybody that was going to use Facebook already does.

Instagram is also not competing with other services as much as it did.