Baby shampoos use ingredients that are less aggressive in cleaning power than regular shampoo which allow them to be less damaging to eyes. The downside is they don’t clean as well and are generally more expensive. I’m sure there are some adult shampoos that are formulated to be gentler like baby shampoos.
Cosmetics and household chemicals aimed for adults are irritating when used in a wrong way – consumed or rubbed into eyes or mucous membranes. That is to discourage wrong usage because there’s no one to supervise adult users.
While adults usually look after children, and stuff aimed for kids can have pleasant taste or smell or be less irritating because there are parents there to control the use of it, and it’s less uncomfortable for the child.
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