Summer doesnt seem an ideal time for people to sit in a dark room – wouldnt winter be better? More generally, why are some times of year seen as more auspicious for a film release?
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Summer was more of a time to sit in a theater when movie theaters were one of the few public places air conditioned. Even now, people may want a break from the heat. Also, teens/college age kids are off from school and have more free time/free evenings to hang out with friends, people take vacations which means even adults might have more free time for things like movies. And on the flipside, while people may not care enough to see some run of the mill movie during the summer, they’ll be more enticed by some EPIC blockbuster, helping theaters keep themselves full when the weather is nicer out.
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