Eli5 – Why were “summer blockbusters” a thing?

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Summer doesnt seem an ideal time for people to sit in a dark room – wouldnt winter be better? More generally, why are some times of year seen as more auspicious for a film release?

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Because schools out for summer. Parents more likely to take their kids on weekdays, college students have the time to go with friends or family. People usually take annual leave in summer too; you aren’t in the dark room all day and it can be a good way to do something fun whilst escaping the heat for a while.

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