Seems like the easiest way to make more money would be spreading to Asia and Europe, but alot of services remain only in North America.
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Here’s an example: HBO has a deal with Bell Canada for exclusive distribution rights for ALL their titles in Canada. As long as Bell keeps throwing enough money at it renewing the agreement, HBO isn’t allowed to come in and have HBO max in Canadas concurrencing Bell’s service called Crave within Canadian borders.
This is the way many TV and movie studios work when licensing valuable, A list properties internationally, has been that way for decades. Suddenly comes these streaming services trying to bypass this, and they have to content with local media companies who either paid for exclusive distribution rights (less management and bother for license owners) or at least an expensive minimum price point if the license isn’t exclusive. Since TV ads still bring in more money than online streaming subscriptions(in the process of tipping over to streaming, but not there yet), streamers have to be picky about which properties are worth he price.
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