It’s different for different companies.
Yes, currency conversion matters. A strong dollar makes imports cheaper and exports more expensive for companies inside of the US (and opposite outside of it). That means if you buy steel from china to make cars that you sell to US costumers it’s great when the dollar is strong because you get more steel per dollar. If you export almonds you grew in california to europe then a strong dollar is bad for you though, because your costumers can pay less.
A strong US dollar is great for importers and bad for exporters.
If you’re buying raw materials from somewhere, having your currency worth more of theirs makes it cheaper to buy from them. You can import more for the same USD cost.
If you’re trying to export though the reverse applies – your goods are now more expensive to someone trying to pay in a different currency.
It’s good on average for the US consumer because we import more than we export, but certain export focused industries will suffer.
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