There can be multiple factors at play, two of which are inflation and increased costs.
Inflation means the actual value of the money will decrease over time, so 100$ is for various reasons not really worth 100$ anymore. To compensate for this, costs will be increased.
Cost can increase for other reasons than inflation as well. Global events can have an impact, laws and regulations, business increasing costs because they want to increase their profit margin, products going out of production etc.
In the end, the money doesn’t really “go” anywhere else than it usually does, it most often that more money needs to “go” because it has lost value or costs have increased for various reasons.
Some of it will be recircled within the economy, while some of it will end up in someone’s bank account.
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