Could someone google analytics and this add-on to opt out. Why can’t I just opt out? What is this add-on actually doing?
https://tools.google.com/dlpage/gaoptout
In: Technology
Google Analytics is a free tool used by web developers to gain information about how users interact with a website. At its default, its relatively anonymous. We can learn things like the size of device you used, how long you were on a page, what pages you went to, etc. We can also learn general information like how many people were on a website at once, or in total.
This information helps developers to make a website better. But it can also be used my marketers to use information about your browsing history to make their website and advertising more enticing and attractive to convince you to buy more.
You can’t just “opt out” because not every website has that capability built in. But the add on essentially blocks Google Analytics from loading so it can’t track you.
On one hand, you’re protecting your own browsing and privacy so that you won’t give more information than you want to. On the other hand, you make it more difficult for developers to improve a website based on general usage behaviors.
In my line of work, we use Google Analytics to improve user experience. But other companies use it to try to sell you more products.
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