I know traditionally that advertising a product’s positive benefits, or using other tactics like fear and isolation (in vs out-group) can cause people to purchase a product, but nowadays, when it feels like there’s an oversaturation of product advertising, how do companies get returns on the millions that they spend on advertising? Is it subliminal messaging or do people really still see a product advertised and think “Cool I want that”?
In: Economics
You hear an advertiser’s slogan over and over through advertising:
“Thirsty? Grab a Swamp Water Soda!”
“Thirsty? Grab a Swamp Water Soda!”
“Thirsty? Grab a Swamp Water Soda!”
“Thirsty? Grab a Swamp Water Soda!”
You open the cooler at a convenience store and think, “I’m so thirsty” and you see a bottle of Swamp Water Soda.
The advertisement has introduced you to the brand, and associated it in your mind as a solution to thirst.
That’s enough to get some people to at least try Swamp Water Soda, and some of those people who try it once will become fans.
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