When they are named. There’s no rule as to when. Wars will also generally be given multiple names because there’s no official body which names them.
For example, the conflict that started with the German invasion of Poland is known as both the Second World War and World War Two. As to when they were named such……… before the outbreak. This is because contrary to popular belief while the conflict of 1914 to 1918 was more popularly known as The Great War there were those who were calling it The First World War (rather pessimistic bunch) and so they predicted that Germany was about to start a Second World War.
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