; how and why does a company like yamaha produce and manufacture professional grade music equipment and professional grade boat engines, two completely different things?

Question

Like you don’t see Gibson branded cars.

In: Economics

Answer 1

[A quick internet search](https://www.quora.com/Why-does-Yamaha-make-so-many-things) can help:

“Because diversification guarantees long term stability and growth to an organization. If one product goes down in sales, others cover up for it.

Yamaha is a large conglomerate with two major subsidiaries; Yamaha Corporation, makers of musical instruments, audio equipment, and electronics, and Yamaha Motor Company, makers of motorcycles, ATV’s, watercraft, and other accessories. The company started as a musical instrument manufacturer over 120 years ago and is the largest piano manufacturer in the world. In 1955 the established the motors subsidiary by building their first motorcycle, eventually growing into a separate, quite successful business.”

That’s just an amateur’s answer, but [here](https://www.spoon-tamago.com/2015/03/28/yamaha-musical-instrument-motorcycles/) is another, more official one:

“Japanese company Yamaha was founded in 1887 as a piano manufacturer. But after WWII the company leveraged its expertise in metallurgy to branch into motorcycles as well, creating a most diverse product range. Today, the company not only makes musical instruments, bikes and motorcycles, but sporting goods and robots as well. But motorcycles and musical instruments remains their bread and butter and Yamaha’s origins are still reflected today in their logo—a trio of interlocking tuning forks.”