Well, they don’t. 🙂
They are two different companies. Though closely related, and at one time joined.
Yamaha Corporation is a Japanese multinational corporation and conglomerate with a very wide range of products and services. It is one of the constituents of Nikkei 225 and is the world’s largest piano manufacturing company. The former motorcycle division was established in 1955 as Yamaha Motor Co., Ltd., which started as an affiliated company but later became independent, although Yamaha Corporation is still a major shareholder.
But to answer your bigger question, how is they invest the money to do so, why is in the hopes of making a profit. Sometimes its due to an interest that a family member had or something.
Take Howard Hughes for example. He started by operating his father’s tool and die business. But he was really into airplanes. So he started investing in airplanes. Ultimately that’s where it led him and he sold off the tool and die company I think.
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