I just read that Sony bought the rights to Pink Floyd’s catalog for something like $400 million. They also bought Bruce Springsteen’s catalog for around $500 million. That’s close to $1 billion for just two artists. There’s a whole bunch of other artists who are also getting bought out which brings the grand total to billions of dollars.
How are these companies getting the money to pay these crazy sums?
What is their plan to make that money back? Commercials and film placement?
Seems like you’d have to wait a veeeery long time to recoup these investments.
In: Economics
You have to spend money to make money
Hundreds of millions is a lot of money but for a company like Sony, who made close to a hundred billion dollars last year, it’s not that much
Ita an investment and will give them income from royalties, which will make them more money than they spent.
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