I just read that Sony bought the rights to Pink Floyd’s catalog for something like $400 million. They also bought Bruce Springsteen’s catalog for around $500 million. That’s close to $1 billion for just two artists. There’s a whole bunch of other artists who are also getting bought out which brings the grand total to billions of dollars.
How are these companies getting the money to pay these crazy sums?
What is their plan to make that money back? Commercials and film placement?
Seems like you’d have to wait a veeeery long time to recoup these investments.
In: Economics
Generating a critical mass of IP gives you negotiating leverage with streamers. Bands like pink Floyd will have millions a streams a month in perpetuity. With everything digital, there’s nothing to maintain. Spend a bit of coin now and you have sustainable cash flow forever.
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