Whenever I open social media app like Instagram for instance, I see that lots of influencers travel to exactly same places at the same time, post the same stories, polls and ask people whether they can start a stream on Twitch/Youtube. ALL AT THE SAME TIME.
I mean, does everyone have literally the same brand manager or agency or what is it? It doesn’t make sense to me and I don’t believe in such coincidence.
In: 8
Influencers are part of a very vaguely defined industry so there’s no one-size fits all management of them.
But in general, everyone C-list and above would have some coordination with brands or advertisers. A surprising number of them have at least an informal manager or is closely associated with an agency to enjoy some benefits of exclusivity and representation
Sometimes a brand wants to promote say, their yacht rental. They seek out a bunch of influencers, often through whatever talent management agencies they know, or scout for talent on Instagram etc. It’s pretty common for all influencers to be on the different corners of the same yacht because sailing out for a day, beautifying the place and hiring the crew costs a lot. Same logic goes for travel tours, clothing launches etc.
Source: am friends with an influencer and helped when she first got started
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