How are influencers managed?

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Whenever I open social media app like Instagram for instance, I see that lots of influencers travel to exactly same places at the same time, post the same stories, polls and ask people whether they can start a stream on Twitch/Youtube. ALL AT THE SAME TIME.

I mean, does everyone have literally the same brand manager or agency or what is it? It doesn’t make sense to me and I don’t believe in such coincidence.

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4 Answers

Anonymous 0 Comments

My wife worked at a marketing/luxury travel consultancy, she had to coordinate the influencer marketing for a couple of massive brands while she was there.

It’s all completely coordinated, the trips are set up and paid for by the company they’re advertising. A lot of them are apparently pains in the ass as well (the companies, the influencers were apparently stuck up a bit but generally okay).

She said there was also very little sense of enjoyment for the influencers as they are all there ‘for the shot’.

They were still all being paid, put up in superb accommodation, getting flown around the world business class, getting what would be once-in-a-lifetime experiences for normal people on the free, and generally pampered though.

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