how are international broadcasters able to show 90 minutes of football without ads, yet NBA games are broadcast with a total of more than one hour of ads?
In: R2 (Business/Group/Individual Motivation)
International broadcasters for football (soccer) rely heavily on sponsorships, in-game ads, and post-game commercials to make up for the lack of mid-game ad breaks. The continuous gameplay is a tradition and part of the sport’s appeal. Conversely, the NBA’s frequent timeouts and break periods provide natural slots for ads, maximizing revenue during the game.
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