How are most promotional contests “no purchase necessary” when you need to buy a product to get a code/entry?

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How are most promotional contests “no purchase necessary” when you need to buy a product to get a code/entry?

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They are required by law to offer a free way to enter. If you look at the fine print there will be some mechanism to get a game piece or otherwise enter the contest without purchasing the product.

You are allowed to send a postcard and get one free entry into the contest. Most places require this, so that the contest is not technically a lottery. As lotteries are only allowed to be run by the government.

The text is there because there is a way to enter that doesn’t involve buying the product.

This method is there to avoid gambling legislation. It’s by design as barebones, non-fun and non-advertised as possible, but it still needs to be a functional option. Usually it’s something along the lines of, send them some mail, email or such. This avoids gambling legislation as you’re not paying them anything for your participation.