How are pharmaceutical companies’ ads profitable?

256 views

Considering the drugs can’t be obtained without a prescription anyway?

In: 0

7 Answers

Anonymous 0 Comments

All of the answers here are great at explaining why ads work. But they don’t mention the other side of the equation which is just as insidious of a problem, pharmaceutical sales reps and their deals with clinics/hospitals. Pharma reps will go to the clinics/hospitals with free samples of the drugs which they can “give” to people who might need them. And the doctors will be incentivized to give out as many samples and then actual scripts as possible, and the top doctors will be given free trips or other large prizes by the pharma company for doing so.

You are viewing 1 out of 7 answers, click here to view all answers.