Considering the drugs can’t be obtained without a prescription anyway?
In: 0
“Hey doctor, I saw this ad for a drug. Is Hydrocopaflex right for me?”
The doctor may not have ever heard of the drug. He literally might go in the other room and look it up, or ask a colleague about it. Sees it’s approved to treat XYZ condition, and he writes a prescription for it.
Another way is that by establishing a strong brand, that’s the name that the doctor thinks of when he goes to write a prescription. It’s like an EpiPen. That’s a brand name. If he writes “auto-injectable epinephrine device” on the prescription, then you can get a generic version that is much cheaper. If he just writes “EpiPen”, then the pharmacy has to give you that brand.
Latest Answers