Artificial sweeteners tend to be many times sweeter than regular sugars. For example, aspertame is said to be 160 (one hundred and sixty) times sweeter than the same amount of sugar. So, theoretically, we need much less artificial sweetener in order to make foods have the same amount of sweetness. Because the amount of sweetener is so small, the amount of calories it contributes to the food is negligible, so companies will say it’s zero calories.
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