How are today’s TV shows able to make money when they get 1/20th as many viewers as shows did 50 years ago?

231 views

Back before cable TV, when there were only 3 television networks, no streaming, no YouTube, etc, shows would easily get 10-20x the audience sizes they do today. But, compared to the stuff produced today, those shows mostly had cheap sets and few locations.

With lower costs and way more viewers, were those old networks literally swimming in money? Or was something majorly different?
Did advertisers pay substantially less? Did actors get paid more? How did the economics work?

In: 5

8 Answers

Anonymous 0 Comments

In addition to advertising, networks and cable channels also get carriage fees from cable
providers.

You are viewing 1 out of 8 answers, click here to view all answers.