I see ads on TV for Bet365, a local sports betting app, and every time it shows the live odds for whatever sports game is currently happening. The fine print says ‘accurate as of 30 seconds ago’. I know nothing about broadcasting, how do they manage this?
In: 6
The commercials with live odds are ran from the control room or broadcast truck as a video with live graphics over top with odds fed from Bet365 as opposed to from the traditional commercial server.
They are designed to look like a traditional commercial but they are not. You’ll notice they are only at the start or end of a commercial break to hide the switch from the server to the control room/truck.
Source: sports graphics operator and sports commercial coordinator.
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