How betting/sportsbooks companies broadcast live odds

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I see ads on TV for Bet365, a local sports betting app, and every time it shows the live odds for whatever sports game is currently happening. The fine print says ‘accurate as of 30 seconds ago’. I know nothing about broadcasting, how do they manage this?

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Anonymous 0 Comments

There are folks in the arenas who are constantly entering information into an app that feeds into a database. We call that logging. Points, scores, player stats, etc are included. This database then becomes a data feed for a variety of applications including betting. It’s not perfectly realtime but it’s close.

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