How do shows like the cube and how to be a millionaire get money to give people and do these winners actually get the jackpot money ? Like how is one question £50000 . And how does one contest
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The other thing is that making a quiz show is much cheaper than making a drama or comedy show. You don’t need lots of sets, costumes or props. You don’t have to hire actors. All of the money they save by doing a cheaper production is used for prizes.
Most of these high prize shows require the contestants to phone in to be a contestant on the show, those phone numbers are premium rate calls get 50,000 people phoning a premium rate call number and paying a £1 each and you have funded the prize.
Quiz shows are actually much cheaper than regular scripted shows. For the BBC specifically, they released [this document](http://downloads.bbc.co.uk/commissioning/site/tariff_prices_for_independents.pdf) covering how much certain types of shows cost. Quiz shows are in the “low-cost entertainment” category. Almost 20 times cheaper to produce than premium dramas.
So the answer to your question is really just “The same way other shows get their money.”
For the BBC that’s mostly the TV license, but for ITV where both of the shows you listed air it’s mostly advertising.
As someone pointed out, game shows are relatively cheap to produce. They’re in a fixed location, only have to pay 1-2 actors, regular schedules, not live.
As for revenue, depending the market the ad is shown in, according to ITV itself, it can cost up to 13k, per 30 second advert.
That’s prime time London though, realistically maybe a bit less since it’s on later and may have less of a ratings draw. Either way, it’s several thousand per commercial. The questions are weighted and written so only X amount of people win every few episodes as well.
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