How British quiz shows afford to give away so much money

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How do shows like the cube and how to be a millionaire get money to give people and do these winners actually get the jackpot money ? Like how is one question £50000 . And how does one contest

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Anonymous 0 Comments

As someone pointed out, game shows are relatively cheap to produce. They’re in a fixed location, only have to pay 1-2 actors, regular schedules, not live.

As for revenue, depending the market the ad is shown in, according to ITV itself, it can cost up to 13k, per 30 second advert.
That’s prime time London though, realistically maybe a bit less since it’s on later and may have less of a ratings draw. Either way, it’s several thousand per commercial. The questions are weighted and written so only X amount of people win every few episodes as well.

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