How can a $399 console be so amazing at achieving 4K/120 when a PC build requires significant more budget to match the same specs?
In: Technology
If you build a computer yourself, every single part is a separate product that needs to make some profit for the company manufacturing it.
Game consoles are made by one company often at-cost or sometimes at a loss because they make profit from the games/subscription services. Furthermore, each console has exactly one of each part so you don’t run into stock issues when building your own system. Lower stock often means paying more (see GPUs these days).
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