how can advertisers make money from putting up ads on websites? Don’t most people just ignore the ads and the costs of making and marketing the ads more expensive?

Question

how can advertisers make money from putting up ads on websites? Don’t most people just ignore the ads and the costs of making and marketing the ads more expensive?

In: Technology

Answer 1

Similar to old style mass mailings. No one expects everyone to respond or in your scenario click on the ad. Just need enough to outweigh the costs. Believe around a 10% response rate was considered a successful mass mailing via physical, around 1% for electronic mailings.