Psychology. You are influenced by things that you see, even if you don’t pay attention to it.
This is why all ads usually have the product and name in the first 5 seconds. you’ll see the guy drinking coke and will be influenced to buy coke when you feel thirsty in the soda aisle, or when you go to the gas station.
Other people drink it all the time right? How many people do you see drink coke vs how many ads you see of people drinking coke?
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