how can advertisers make money from putting up ads on websites? Don’t most people just ignore the ads and the costs of making and marketing the ads more expensive?
In: Technology
There’s a concept called Propinquity Marketing. Basically, you just need to know that the product exists. You don’t need to “NEED” them right at this moment. But the goal is that the product in the ad needs to breed familiarity by being always present.
So how do Ads make money from putting up websites when they ignore it? By just being there and building up propinquity. The ads need to loom over people every chance they get so that it becomes a familiar concept to them. It also elbows out other products that could try the same tactic.
You can ignore it now, but it will sit on the back of your mind constantly. And that’s what Ads want. They don’t need you to buy right at this second. They want you to remember IF you do end up needing to buy a category of product so you’ll choose them.
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