how can advertisers make money from putting up ads on websites? Don’t most people just ignore the ads and the costs of making and marketing the ads more expensive?
In: Technology
Most people do ignore the ads, but all that does is it makes ads cheaper.
It has less benefits to the advertiser than it would if everyone clicked it, so it has less demand than it would if everyone clicked it, so the price goes down to a level acceptable to the advertising party.
The prices settle at where both sides benefit from it.
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