Lightning hits the ground and then spreads out to dissipate the energy. Cows have their front and back legs relatively far apart, so their bodies can act like an alternate path to more distant ground when lightning strikes nearby.
Moving up through the cow and back into the ground further away is a path of less resistance than moving through the dirt itself, and multiple cows can get fried by a single nearby strike.
Humans stand with just two feet close together, so we can get struck directly and killed, but as aren’t likely to get injured by a voltage dump from a nearby strike.
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