Because movies were shot on film, which has a relatively high resolution (35mm motion picture film—the most common format for professional filmmaking—has an effective resolution of ~4K), whereas televised sports had a relatively low resolution (broadcast in *standard definition* (640 x 480 pixels)) during that time period.
Of course, televised material shot in a different format (e.g., on film) may be in a higher resolution. In those cases, it may depend on rights issues, the will to invest in the remastering, etc.
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