There’s two ways to think about “True color”…in one sense, the true color _is_ what you see. The fact that you perceive something as a color means that is the color it is, because “color” is about what you experience when you look at something.
In another sense, the “True color” is just a description of the intensity of light of different wavelengths being reflected from an object. We can take a spectra of an object and measure just that, same as you’d measure the weight or length of an object.
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