They have the money when they sell the asset. Also, they can leverage against it. If you tell a bank that you have a million dollars in assets, they will give you money so you can get $2 million in assets. And so on. You can do things like lie to banks and inflate your assets so they will lend you more money than they normally would have, and also lie to the IRS and deflate your assets to avoid taxes. There are all sorts of ways you can have money, even if this is not liquid.
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