There are essentially three factors working against you in this scenario. They are shutter speed, resolution and focus.
Shutter speed – depending on your frame rate, video looks good at about 1/50 second exposure, but stills are usually shot at 1/125 second and faster. This means that you will always have some motion blur in any image you capture from a video, making it less crisp. If you want to show an action moment in a still shot, you usually stage it as a frozen moment mid-action and shoot with a fast shutter to freeze it cleanly.
Resolution – you have to be shooting 8k video and better to be anywhere near the resolution of a typical stills camera. The lower resolutions afforded by 4k video and HD are always going to make any captured image look softer.
Focus – one of the magic things about the human eye is that movement wins in any battle for attention between a beautiful thing and a moving thing. In any video clip, the eye will follow whatever is moving, before it notices the bits of the frame that look beautiful. Watch this clip for evidence of this.
What this means is that you can get away with the moving thing in your frame not being precisely in focus. It’s extremely difficult to track focus on something that is moving, but a rough approximation is good enough to work while the image is moving. As soon as you freeze the image to make a still from it, you can see how out of focus it is.
The long and the short of it is that, if you want stills of your video, you’re always better off shooting proper stills with a proper stills camera. At a pinch, a frame grab from video can work, but you have to be really selective about choosing a pin sharp shot with as little movement as possible.
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