how come soft drink companies have their own people set up displays in supermarkets and gas stations, instead of the workers having to put it out like the other products?

Question

how come soft drink companies have their own people set up displays in supermarkets and gas stations, instead of the workers having to put it out like the other products?

In: Other

Answer 1

Grocery stores set up contracts where they essentially rent shelf space. 

Vendors (like soda bottlers) are expected to stock their own goods on those rented shelves.