It’s not just soft drinks, but the salted snacks brands and cereal brands, and others, often have their own people do stock management and display. In part, they want to be sure they are shelved correctly. They pay the stores for a certain amount of shelf space and this way they can ensure they get the full space allotted to them. Encroaching on other brand’s’ shelf space is common. They also want to make sure it’s displayed on the shelves neatly.
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