I don’t use any social media or shopping apps. I went to the store yesterday and bought a particular item. Today I see ads for that item when I’ve never seen ads for that item before. how exactly my phone is letting advertisers know what I bought?
In: Technology
hi. digital marketer here.
You have a behavioral profile based around your demographic, geographic, and psychographic characteristics. You took your phone into a store yesterday, likely with location services enabled. Your presence in that store is cross-referenced with those profiles and typical purchasing behaviors of individuals matching your profile characteristics to select from a group of X number of products that would match that behavior, and then you got served an ad for that product.
AKA, we know that 30 year old men who drive an hour to someones house, connect to their wifi, and then drive to a convenience store are probably shopping for toothpaste or deodorant they forgot, because we’ve observed that behavior several hundred thousand times across the world.
Latest Answers