I’ve seen people do tests with brand new phones and/or computers where they show the ads on dozens of websites are not showing a particular item or genre of product. Then all they do is talk about a thing near the phone and within an hour nearly all of the same websites are showing ads for the thing they just talked about. One I recall was specifically talking about getting a new puppy, and then all of the ads were for puppy and pet supplies.
The point is that you are connected and your data is observed. In most cases the data is not directly linked to you by name, but instead to the electronic ID that your phone uses to connect with the networks. That ID can be tagged in advertising algorithms.
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