Mass media. It became possible to record entertainers, copy those recordings, and broadcast them across the world. This was already kind of possible with writing, but performances like singing and acting are much more intimate. Suddenly, just by dint of consuming popular music or theater/film, everyone in the country was seeing this person’s face or hearing their voice. Our brains aren’t really built for regularly seeing someone we can’t actually interact or be friends with, so a whole side industry grew up of sharing the details of these people’s lives to partially scratch that itch. Thus, celebrities.
It’s 1237.
You’re a farmer in a mid-sized village in central Bavaria.
There’s about 400 people living in town.
You don’t know all of them by name, but you could probably name about a third of them.
All 400 of them know the priest though, Father Jonas.
Father Jonas is locally famous because his work with the church gives him a relatively wide reach to everyone in town. You are not famous because you just grow melons.
Fame is an outgrowth of jobs that have a wide reach – politicians, entertainers, religious leadership – people that interact with huge numbers of individuals.
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