I’m just finding about this billionaire man and his restaurant chains and what not right now(I’m an Asian, never been to the US) from a Ted Nivision YouTube vid where he travelled all of Jimmy Buffett’s Margaritaville restaurants. All of them looked pretty flamboyant to say the least and the establishments looked like the company executives were aching to spend as much money as possible. How did one make such a huge empire/conglomerate starting out from a song and then a restaurant, resorts, and moreeeeee
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Licensing . . . Buffett was able to leverage a successful career built on easy listening rock music, into the idea of a lifestyle, and that attracted a LOT of business partners looking to trade on that imagery/brand in order to separate boomers from their cash.
Throw in that Buffett is a VERY likeable guy personally, and it is a winning formula (for the most part. There have been some failures).
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