I’m just finding about this billionaire man and his restaurant chains and what not right now(I’m an Asian, never been to the US) from a Ted Nivision YouTube vid where he travelled all of Jimmy Buffett’s Margaritaville restaurants. All of them looked pretty flamboyant to say the least and the establishments looked like the company executives were aching to spend as much money as possible. How did one make such a huge empire/conglomerate starting out from a song and then a restaurant, resorts, and moreeeeee
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He was a touring artist for 50 years, and during the 70s and 80s was massive. Having been in music for so long, he earned a ton off of residuals (every time his songs were played on the radio, that was money in his pocket), and he built a brand identity (as you’ve seen off the Ted Nivison video) and a celebrity image. From there, he was able to use that brand to make him more money. The restaurants are a good example. They’re just like any bar restaurant, but with his specific island living brand, and that was enough of a USP to find success. He applied that to a fast food restaurant (which went under), casinos and even real estate. He also diversified into a few of his own record labels, sports teams, other ventures that may not have been as successful. Real estate is likely the biggest thing too. He owns a $1bn retirement village in Daytona Beach, Florida. Property is one of those things that the earlier you buy it, the more you can see it appreciate in value.
Also he was doing that for a long time, for a target audience probably a generation (or two) above yours. Most importantly, he’s had the time to grow that sort of business.
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