How did medieval rulers communicate to their entire population effectively?

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Maybe a weird/stupid question. Today we have mass media, and any new law/political scandal that happens reaches almost everyone instantly. Previously, radio broadcasts. Before telecommunications, information could go around presumably by letters, word of mouth, etc. Before even any of that, how would entire populations in, for example, the 11th century find out about new laws that were passed in their country, or if their country was going to war, and was it ever possible to communicate this fairly quickly (that is, within a week or two?)

In: 1822

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Anonymous 0 Comments

They didn’t, kingdoms at the time were highly decentralized. Word would be taken to the local lords and then relayed to the population by the local lords.

Lords would be the one chiefly being informed of what was expected of them and then they would enforce the new laws on their people.

Outside of that 80% of the day to day stuff would be decided by the local lord, the local lord was simply required to obey his king if needed and to raise taxes.

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