It only occurs due to government intervention.
Companies dont like adhering to universal standards because they are good for the consumer and encourage healthy competition.
The company doesn’t want competition they want to sell you their proprietary charger for 400x what it’s worth and leave you with no choice but to pay that (the entire apple business model)
The thing to take away is that believing companies do things or make money based on providing the best service to customers is a gross oversimplification at best and an outright lie at worst.
Sorry I’ve worded this in a bit of a salty way but it’s the truth.
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