Problem: Companies like Apple think they can make more money by being different and selling exclusive products that only plug into Apple devices using the Apple port.
Solution: Europe made it illegal for mobile devices sold in the EU to contain any adaptor different to the standard USB-C. Because it’s expensive and confusing for Apple or others makers to produce two different models, they have decided to use that standard worldwide.
To answer the second part of your question, there are two schools of thought around standards. One is that it makes it easier to make all devices compliant, accessible, easy to understand or work with (in the case of phones it reduces number of cables you need to buy, fast transfer speeds, etc.). Great for the consumer. The second is that standards stifle the evolution of technology as the standard may not be the best solution, and it stops further research or development. Likewise, a single standard can almost never cover all niche cases and can therefore be detrimental sometimes. It also homogenizes the products in question. Both have their merits, and I tend to lean to support the first argument, but for this reason you have companies arguing one way and consumers arguing the other. As usual, the answer is somewhere in the middle ground.
The opposing forces (or benefits) of standardization and competitive advantage are present in all industries. But the details of the effect those forces have, and the results in technology and products, is different in every industry and case. How much these things are arbitrary, stochastic, or the physical efficiency of engineering issues is a rabbit hole full of spider webs.
I mean, in some industries it is but you don’t think about it because standardisation is so much obviously better for consumers. You can fill up your car at the same pumps all over the country as someone with a different make of car. You can plug in the other end of your phone charger into a socket in your house, or your friend’s house, or in a different state. It can be worse for businesses though – it keeps people captive if there’s a high additional cost to move away from one business’s ecosystem. And if you legislate a given standard, you make it harder for a better one to come along, so it’s a balance – USB-C is clearly better than USB-A (rectangular one with only one orientation that works), for example.
Relevant xkcds, as always: [https://xkcd.com/2830/](https://xkcd.com/2830/), [https://xkcd.com/1406/](https://xkcd.com/1406/), [https://xkcd.com/927/](https://xkcd.com/927/)
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