A single is a song that an artist has chosen to release as promotion for an upcoming album that the single will be featured on. It could also be just a song that didn’t fit on any album or a song they made to tide people over until they start working on their next album/ Ep/ Lp/ whatever.
The single is usually chosen because it is one of the center-pieces of the album: it’s the most catchy, most interesting, most emotional, or whatever adjective you want. Artists pick the song that they think will get the most traction, which is why they get played on the radio all the time. Artists also pay to have the songs played on the radio when they’re first released to, again, create excitement for an upcoming release or just to give the artist some fresh sounds
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