How do companies like Bugatti, Rimac and other supercars make money?

Question

Given that they only produce a handful of cars a year, and sell them for $2-3mil, how do they still make enough profit to cover all expenses?

In: 6

Answer 1

At the higher ends of any industry the markup sky rockets. Everything from fashion, to computer parts, consumer electronics, furniture, and cars. Mainstream, mass produced cars have slim margins. Supercars could have multiple 100s of percent markup. Add to that that the companies have wayyy less overhead and you only need to sell a relative handful of cars to stay in business.