If you’re talkin about the webserver which hosts the website, they usually do it through spamming ads. If not, then they will do it through utilizing your CPU by XMR mining.
If you’re talking about private servers which you can play on in pirated copies of video games, it’s out of their pocket, or explicit donation. Though again, they could have ads OR be mining things with your hardware – which is dangerous, since a program on your computer could utilize (and thus, steal) more of your processing power than one in a browser.
This is rare though. It actually happens more often in “legitimate” (or more accurately, grey market) software – shit like ESEA. Don’t download something unless you really like it, kids.
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