How do desktop/ mobile applications provide customised suggestions to a user?

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Various desktop/ mobile applications (say Instagram, Netflix, Youtube, etc) give recommended content to a user.

How are they able to do that? I wanted to learn what’s the technical aspect that goes behind it.

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5 Answers

Anonymous 0 Comments

you remember those cookies you always have to accept when browsing for stuff, well those are kind of like trackers that check what you browsed for. then companies such as the ones you listed buy that info from whatever site you browsed in the first place to then show you ads for whatever you browsed for.

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